University Project


29 April 2016



Brief: Bring it Back

The goal of this project was to create a campaign that targeted an old brand at a new audience. The brand that I chose was polaroid and I decided to promote it as a luxury brand as now it is more expensive than competitors and Polaroid has added nostalgic value. To materialise the feeling of luxury and nostalgia I produced a leather bound book with high contrast black and white cropped photographs of a polaroid camera, giving the polaroid a similar visual style to that of a classic car.

Polaroid Polaroid Polaroid Polaroid Polaroid

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